about

great brands

become that way by delivering

great experiences

about-two

Your brand’s

experience

begins with

about-three
a click,
or a tap
win-the-internet

The digital experience you’re serving to customers matters.

Like a digital reflex in moments of need, we reach for the nearest internet-connected device. When people want to go somewhere or do something, they get online with a desire to be influenced. Are you winning these customers? Scroll down to find out how.
win-the-internet-two

Step 1: Do what matters.


Design matters.

Most of your customers will form their first impression of your brand based on your digital presence. Make it count! Great design establishes a strong value proposition by demonstrating what is at the heart of the brand’s mission- providing customers with remarkable and memorable experiences.


Content matters.

Great storytelling captivates people and connects them to your brand in a personal way. Story-driven content creates excitement, establishes trust, and builds lasting relationships. Regularly publishing interesting, valuable, and relevant content will have customers always wanting to come back for more.


Photography and Videography matter.

The internet is mostly noise, and users are easily distracted. So, how will your content stand out? The legendary ad man David Ogilvy wrote, “Dr. Gallup reports that if you say something which you don’t also illustrate, the viewer immediately forgets it. I conclude that if you don’t show it there is no point in saying it.”


Analytics matters.

It’s the first thing written on the chalkboard in Marketing 101- “Know your audience.” Analytics enables you to know who they are, what they’re looking for, and how they’re interacting with your brand. Empowered with data, we can see what works well, and make sure time and money isn’t wasted on marketing efforts that aren’t delivering results.


Optimization matters.

Customers with a willingness to be influenced by digital media also have high expectations and very little patience. It’s unlikely they’ll make extra effort to find you if your site isn’t at the top of their search query. If a page’s load speed is slow, they’ll often abandon it and click on something else. We expect tech to simply work, and if your website isn’t performing, customers will find another site that does.


PPC matters.

The joke goes something like, “I know I’m wasting half of my marketing budget on advertising, I just don’t know which half.” This isn’t the case with pay-per-click advertising. PPC is highly controlled, hyper-targeted, and thoroughly measured. This way, your budget is used wisely, your ads are reaching people who want to become your customer, and you can know you’re getting a strong return on your investment.

Step 2: Win the Internet.

my-services

Here’s how I can help.

Brand Development

I’ll help you design, distill, and amplify the core brand message of your business. More than just a name and a logo, your brand has a compelling story that begs to be told- a story that customers want to hear, and be a part of.

Website Design

I know we just met, but here’s the bottom line. Underwhelming or disappointing digital experiences will diminish a brand’s credibility and value. A brand represented by a poorly designed website may get disregarded by consumers spoiled by companies that do digital well. If your online presence is little more than a Facebook page and some Yelp reviews, your brand’s core message won’t be heard and its identity is out of your control. Let’s design a digital experience that will impress and delight your customers.

Digital Strategy

A well-designed website is your most important digital asset, but “If you build it, they will come,” is a terrible marketing plan. I will make the complex simple for you. All of that web wizardry such as local & mobile optimization, content strategy, analytics, SEO, PPC, ROI, CRM, and A/B testing will be taken care of. If you want to know how the sausage is made, I’ll certainly show you. But as long as it’s increasing your profits, you might not really care.

Content Creation

I’ll help bring your brand to life online by regularly developing relevant, search-optimized content crafted to attract and engage. I’ll collaborate with your team to plan and produce copywriting, photos, and videos that tell your brand’s story and offer something of value to customers. And as a seasoned professional photographer, I can create high caliber work while keeping production costs down.

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